Date: Wednesday, December 10, 2014
Time: 2:00 PM ET / 1:00 PM CT / 12:00 PM MT / 11:00 AM PT

[Prevailing Time] Presenter(s): Joanne Cleaver, President, Wilson-Taylor Associates, Inc.
Objective: To learn why women are the secret to winning valuable media exposure.
Field of Study: Communications
Program Level: Basic
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description

Media mentions delivering powerful credibility but are the most difficult marketing tactics to execute. You can’t buy media mentions…but you can earn them. Learn how at “Use the News,” this one-hour AWSCPA TechCast.

In just one session, you will:
•Gain insight into why media mentions are worth the effort
•Understand what you will and will not get out of being a valued source for news articles, guest blogger, panelist at conferences, and other types of unscripted media/content exposure
•Frame several ways you bring authority and value as a source
•Develop at least two angles for presenting yourself as a source for potential news stories
•Learn why women are a secret weapon for winning valuable media relations
•Learn how to make the most of the nearly free service that drops immediate media opportunities into your inbox

Presenter Bio(s)

"Use the News" is led by Joanne Cleaver former deputy business editor for the Milwaukee Journal Sentinel and former senior content producer for Tribune Digital. Formerly a nationally published freelance business journalist and author of seven books, Cleaver now heads content boutique Wilson-Taylor Associates, Inc., which designed and manages the Accounting MOVE Project.