Date: Tuesday, November 05, 2013
Time: 2:00 PM ET / 1:00 PM CT / 12:00 PM MT / 11:00 AM PT
Objective: Understand what the growth paradox is and how it might be hurting your business.
Get clear on the right next steps for growth.
Understand the common pitfalls small business owners make.
Learn the fundamentals of sustainable growth.
Learn about the EMyth Perspective and how to lead and manage from it.
Field of Study: Business Management & Organization
Program Level: Basic
CPE Credit: 1 Credit Hour
No advanced preparation or prerequisites are required for this course.
This one hour TECHcast is for everyone who wants their business to grow. Few appreciate how dangerous growth can be. Growing a business to solve problems is like buying a mansion to deal with a messy house: the result is a bigger mess. Many businesses fail when they’re unable to efficiently scale to meet increased demand. More revenues can actually mean less profit, alienated customers, crises, and even bankruptcy. So what does smart growth look like? Although many think that growth is all about increasing top line revenue, the data says it’s actually about creating the conditions inside the business to support and sustain growth. In this webinar you’ll learn how to solve the growth paradox and grow the smart way.
Tricia Huebner is currently the Director of Training at EMyth, the leader in transformational business coaching. She joined EMyth in the spring of 2001 and, after a three-year training process, became a certified Business Development Coach. In 2006, Tricia became a certified EMyth Trainer and Speaker.
Over her 12 year tenure at EMyth, Tricia has personally coached more than 150 small to mid-sized businesses and trained thousands of professionals throughout the U.S., Canada, Europe, Africa, and Southeast Asia. An expert in the EMyth business philosophy and development curriculum, Tricia teaches EMyth’s leadership and entrepreneurial management workshops, delivers keynote presentations and private seminars for corporate clients and speaks at a variety of business conferences. She has collaborated and authored EMyth training programs and, as part of the senior management team, is also responsible for business development and strategic partnerships.
Tricia began her professional career in advertising account management at San Francisco-based DFS Dorland (which was acquired by Saatchi and Saatchi). After nearly three years in advertising, she decided to shift her focus to the non-profit sector where she spent the next 10 years in fundraising and development for The California Nature Conservancy, where she was the associate director and worked on The Last Great Places capital campaign helping to raise $65 million for California conservation and land preservation projects.
Tricia came back to the for-profit world and held management positions in a variety of small to mid-sized businesses, including: director of account development at The Sausalito Group, a startup and early developer of online customer satisfaction research tools; account development representative for SkillSoft, Inc., a leading provider of e-learning and web-based training solutions; director of business development for ODK Incorporated, an Oracle training and consulting firm; and, performance management consultant with Allianz and Fireman’s Fund Insurance Companies.
Tricia holds a Bachelor of Arts degree in Communication Studies from The University of Iowa.